Tag Archives: lego

The Cult of LEGO on minifigs, gender and diversity

Baichtal & Meno’s lovely recent book The Cult Of Lego tells us “The first female minifig was a nurse. The ratio of male-to-female minifigs is 18:1.” Eighteen! I wonder what proportion of those “male” figures had the original genderless face … Continue reading

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Advent calendar: 24. Playmobile and gender segregation of toys

Hamleys had come under fire for their gender separation of toys in their store, and recently rearranged their floor labelling by theme and type instead of gender. Even this attracted some criticism – presumably in a large part from those … Continue reading

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Advent calendar: 23. Lego Minifigures – gender roundup

I’ve been promising this post for a while: a gender audit of the recent collectible Lego minifigures sets, following my gender audit of Polly’s Duplo and Lego. As I’ve been talking a lot recently about Lego, minifigures and gender, I’ve … Continue reading

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Advent calendar: 22. Is Lego really evil?

One of my favourite Lego related blogs recently has been “I’m starting to think Lego is evil” by Daniel Sinker. It touches on a few things that I don’t really want to admit about Lego because… well, because I love … Continue reading

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Advent calendar: 20. Lego for girls: some history

There have been lots of words written about Lego and their marketing products to girls recently. I wrote some of them myself, here’s an article on The F-Word by Helen Lewis-Hasteley about the wider issue of toys for girls, and … Continue reading

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Advent calendar: 16. The changing face of the Lego minifigure

1975 – the minifigure has no face. Why would it? Kids are perfectly capable of imagining any face they can. The clothes come in four colours (red, blue, black and white), and there is pigtail hair, a sailor hat and … Continue reading

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Advent calendar: 15. Reading time

Polly loves books. There are three things about Polly and books that I want to share with you. Joining in In some books she will sign along with the words and/or pictures. For example, in The Very Hungry Caterpillar, she … Continue reading

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Advent calendar: 14. Lego and Duplo gender audit

I wrote the other day about the new Lego Friends series that will be released next year, and it seems plenty of other people were interested in the new sets and what it means about Lego’s expectations and assumptions regarding … Continue reading

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Advent calendar: 11. New Lego sets for 2012

Polly has been a terrible influence on both Neal and myself. We have become Lego obsessives. Before Polly, while we both liked Lego, we didn’t really buy it. We had some from when we were kids, plus the Mindstorms sets … Continue reading

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